ColoTest®’s new product launch was recently highlighted in the January 15 edition of Mass Market Retailers. ColoTest® brings a unique opportunity to the home diagnostics set by offering consumers a nonivasive, economical option for identifying potential colon health issues. ColoTest® is a Fecal Immunochemical Test (FIT) that is used to detect blood in the stool, which may offer anearly warning for such conditions as colorectal cancer, diverticulitis, gastrointestinal disorders, colitis andpolyps. With results as soon as one minute, ColoTest® offers a fast and easy screening method forconsumers in search of a more affordable colon cancer screening option. The full article can be read here.

Reese’s ColoTest Influencer Highlights: Spreading Awareness One Post at a Time
At Reese’s ColoTest, we’re thrilled to see how our community is embracing the importance of at-home colon cancer screening. Recently, several influencers have shared their